Media Advisory

Media Advisory services aim to promote the Client towards the stakeholders – whether they are clients, partners, suppliers, potential clients, employees, legislators, shareholders or other entities – by making the organization visible in the media in a way that can not only strengthen it, but also clarify its point of view and increase the interest in its products, services and activities.

We are organized as the Client's press office (or as an extension of the existing press office), in order to act quickly and globally as a contacts professional platform. Our press officers, mostly former journalists, follow up every change of the fast changing media landscape, keeping a systematic relationship with the media to get attention, create events and suggest angles of interest.

The service includes an advising aspect to analyze and recommend the most appropriate strategies and channels for each case and an operational aspect to develop and execute them.

The service includes an advising aspect to analyze and recommend the most appropriate strategies and channels for each case and an operational aspect to develop and execute them.

Besides that, Media Advisory asks for Advanced Media Monitoring in order to follow up what is reported about certain sector at any given moment.

By following up what is said about the Client, their interests and the activity area, it becomes easier to detect opportunities and threats in media context, developing plans of action and account the results of the work in progress.